The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.
PROGRAMS
OVERVIEW
Through the Marketing Supply Chain Institute, the Chief Marketing Officer (CMO) Council has teamed with the Business Performance Innovation (BPI) Network to drive best practices and thought leadership in marketing supply chain operations through two distinct programs called "Mapping + Tracking the Optimized Marketing Supply Chain" and "Competitive Gain in the Demand Chain." Learn more »
Through the Marketing Supply Chain Institute, the Chief Marketing Officer (CMO) Council has teamed with the Business Performance Innovation (BPI) Network to drive best practices and thought leadership in marketing supply chain operations through two distinct programs called "Mapping + Tracking the Optimized Marketing Supply Chain" and "Competitive Gain in the Demand Chain." Learn more »
Sponsored by Archway
COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Learn more »
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.
"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.
Learn more »
Sponsored by NVISION
MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.
"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process. Learn more »
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.
"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process. Learn more »
EXPERT DIALOGUE
Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group. In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Watch »
Sponsored by Archway.
Sponsored by Archway.
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Source: Seeking Alpha
According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).
Source: I-Newswire.com
REPORTS & WHITE PAPERS
Mapping + Tracking: A Straight Line To The Front Line Growth and recovery are at the top of every executive's to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business… Download white paper »
Competitive Gain in the Demand Chain ReportGo-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »
Promotion Commotion: A View Into the Needs and Setbacks of the Front Line The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost … Download report »
ARTICLES
May 2, 2018 - Roadblocks Preventing Digital Transformation in the Supply Chain by MH&L Staff, Material Handling & Logistics
The biggest roadblocks are cultural attitudes which hinder digital transformation, as logistics professionals’ core aptitude has historically been around concrete and physical objects such as packages and vehicles. Read more »
The biggest roadblocks are cultural attitudes which hinder digital transformation, as logistics professionals’ core aptitude has historically been around concrete and physical objects such as packages and vehicles. Read more »
May 2, 2018 - The Circular Supply Chain by Judd Aschenbrand, Michael Mikitka, Tony Sciarrotta and Bob Trebilcock, Supply Chain Management Review
It’s a law of gravity that what goes up must come down. The corollary for e-commerce is that much of what goes out will come back—think of it as a circular supply chain. Or, as the Wall Street Journal put it last February: “Retailers still celebrating their strongest holiday sales in years now face the less-pleasant task of disposing of billions of dollars in returned merchandise.” Read more »
It’s a law of gravity that what goes up must come down. The corollary for e-commerce is that much of what goes out will come back—think of it as a circular supply chain. Or, as the Wall Street Journal put it last February: “Retailers still celebrating their strongest holiday sales in years now face the less-pleasant task of disposing of billions of dollars in returned merchandise.” Read more »