Marketing Supply Chain Institute

The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management.

PROGRAMS

OVERVIEW
Through the Marketing Supply Chain Institute, the Chief Marketing Officer (CMO) Council has teamed with the Business Performance Innovation (BPI) Network to drive best practices and thought leadership in marketing supply chain operations through two distinct programs called "Mapping + Tracking the Optimized Marketing Supply Chain" and "Competitive Gain in the Demand Chain." Learn more »

EXPERT DIALOGUE

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group. In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships. Watch »
Sponsored by Archway.

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

Source: Seeking Alpha

According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).

Source: I-Newswire.com

All facts & stats »

REPORTS & WHITE PAPERS

Mapping + Tracking: A Straight Line To The Front Line Growth and recovery are at the top of every executive's to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business… Download white paper »

Competitive Gain in the Demand Chain ReportGo-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value… Download report »

Download White Paper : Promotion Commotion: A View Into the Needs and Setbacks of the Front Line

Promotion Commotion: A View Into the Needs and Setbacks of the Front Line The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost … Download report »

ARTICLES

August 3, 2016 - Maximizing Marketing Value Through Smarter Procurement by Cody Butt, McKinsey & Co.
Now more than ever, marketing stars need a strong band behind them. Read more »

June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »

All articles »

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