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Facts & Stats

Nearly 90% of marketers surveyed said they still feel the affects of the recession and 75% said the recession has hurt their business.

Email marketing services provider Silverpop surveyed 300 email marketers in November and found 36% of them didn't think the recession would end anytime soon, although only a fifth thought the economy wouldn't improve before the fourth quarter of 2010.

Four out of ten marketers reported that their email budgets in 2010 would increase but 47% said their budgets would stay the same.

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News & Articles

Email marketers remain cautious for 2010 • Haymarket Media
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Change in Social Marketing Budget from 2009 to 2010, by Industry Sector • MarketingShepra LLC read »

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Articles

Email marketers remain cautious for 2010 • Haymarket Media

Change in Social Marketing Budget from 2009 to 2010, by Industry Sector • MarketingShepra LLC

Top 10 outsourcing trends for ‘10 • Decision News Media SAS

Report: companies will pay more and want more from social marketing in 2010 • Microsoft

2010 Social Media Marketing Budgets Soar Despite Downturn • WordPress

Social, Video, SEO: Greatest Potential For Marketing Effectiveness • Emarketing Newsletter

Email Marketing Budgets Set For Increase In 2010 • GoSocial.us

Inbound Marketing: An Important Strategy In A Downturn In Order To Move Forward • Home Based Businesses

The impact of financial crisis on marketing practices in Central and Eastern Europe • I-Newswire.com

Rabobank MRM Case Study • MarketingGovernance.com

Digital Printing Coming of Age • WhatTheyThink?

Partnering for Success • WhatTheyThink?

Seven Steps to Next-generation Supplier Performance Management • Dashboard Insight

Interactive Marketing to hit $55B by 2014 • Forrester

The Art of Procurement Mastery

The Re-Invention of Supplier Performance Management

New media? New processes! • Marketing Governance

Orchestrating the Technologies and Processes of the Customer Engagement Cycle • GISTICS

Never waste a good crisis • Marketing Governance

Marketing procurement - does WPP news mean we've cracked it? • Procurement Blog

The little differences...in MRM • Marketing Governance

Cultivating Efficiency in Package Design • WhatTheyThink?

Turning the print industry green • Marketing Direct

Ranking MRM functionality • Marketing Governance

P&G to Agencies: Use These Production Cos • Adweek

Return on Opportunity • Marketing Governance

Marketers’ Top 10 Wish List for Agencies of the Future • MarketingCharts

Below the MRM surface • Marketing Governance

Marketing Services Provider: What Does It Mean?: • WhatTheyThink?

Execution: The Missing Link In Retail Operations • Harvard Business Online

How To Fix A Broken Advertising Industry • Forbes

Three Key Functionality Considerations for any Marketing Tracking and Management System • Vision Edge Marketing

The Achilles’ Heel of Supply Chain Management • Harvard Business Online

MRM; making DAM and CRM stick together: The ten functional areas of marketing • Journal of Digital Asset Management

Getting Measurement Off to the Right Start with a Measurable Marketing Plan • Vision Edge Marketing

MRM: More for less in marketing • Ingenta Connect

Case Studies on Marketing and Sales Alignment and Demand Generation • Vision Edge Marketing

Borrell study predicts 39% drop in direct mail spend by 2013 • DM News

Procurement salaries on the rise • Procurement Asia

TransPromo: The Key to Touchpoint Optimization • WhatTheyThink?

Print is NOT Dead – It is Interactive!!! • WhatTheyThink?

Case Studies on Measuring Marketing • Vision Edge Marketing

Nikon to cut 1,000 jobs • Procurement Asia

POS Displays and Sampling ROI • ChiefMarketer.com

EU Marketers Increase Online Ad Spend • MarketingCharts.com

Multi-Channel Marketing…It’s Time to Follow the Money • WhatTheyThink?

B2B Publisher Revenue Shifts Decisively Online • MarketingCharts.com

Frustrated by Difficulty, Half of Marketers Forego Analytics • MarketingCharts.com

Streamlining Sales Collateral to Improve Product Launch • bNET

Advertising, Marketing Spend Reaches $412.4B in ‘08; Shifts to Company Sites • MarketingCharts.com

Go Vertical…It May Be Your Competitive Differentiator! • WhatTheyThink?

Online Catalogs Account for 87% of Total; Print-Only Declining • MarketingCharts.com

In-House Agencies’ Primary Purpose, Advantage, Achievement: Saving Money • MarketingCharts.com

ABM Survey: B-to-B Trade Show Revenues Grew 4.3% in 2008, But Began Decline in Q4 • Trade Show Executive

How Your Supply Chain Can Build or Destroy Your Brand • MarketingProfs

Building a Print Spend Supply Chain • AllBusiness.com

The marketing services supply chain: delivering the best for less • MarketingSupplyChain.com

Marketing Optimization for Maximum ROI • MarketingProfs

All for one: How to control marketing spend • MarketingSupplyChain.com

How to Move from ‘Clandestine' to Creating Collateral that Counts • MarketingProfs