COMPETITIVE GAIN IN THE DEMAND CHAIN

COMPETITIVE GAIN IN THE DEMAND CHAIN
Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.

"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.

Articles

June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
November 23, 2010 - 2 of 2: Elements of a Modern Demand Generation Plan... Program Translation by Adam Needles, Leftbrain
Part Two:  Program Translation Developing your initial buyer-targeting context gives you the baseline you need to start to build your demand generation plan.  By this point, you should have a clear idea of the following:  who your target buyer is; what constitutes a lead that is qualified to go to sales; what are the conversion steps and quantitative dynamics you’ll face in your nurturing programs; and what your overall ‘reverse-funnel math’ looks like.  These are all critical inputs. Read more »

Blogs

The 21st Century Supply Chain
This blog provides insights on today's supply chain trends and issues. Read more »

Facts & Stats

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Source: Seeking Alpha
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.
Source: Zacks Equity Research

Books


White Papers

The #1 Way to Enable Greater Market Success
A great gotomarket strategy, poorly executed, is destined to fall short of expected results. Geoffrey Moore’s book, Crossing the Chasm, is one of the best strategy books ever on how to market and sell both disruptive and continuous innovation via the Technology Adoption Life Cycle (TALC). There is no doubt that those who implement Moore’s concepts and frameworks are much more successful. There is also a lot of agreement that a greatstrategy is necessary but not sufficient. Read more »


FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.