Best Practice Profiles and Process Innovations From Leaders in Driving Frontline Performance and Go-to-Market Excellence.

"Competitive Gain in the Demand Chain" aims to overcome multiple points of disruption, distress and deficiency in this critical business process, and in doing so to achieve the creation of value and competitive advantage for any consumer or business marketer.

Sponsors & Partners


Archway is a leader in marketing operations management, providing marketing execution solutions and complementary business process outsourcing. These solutions include fulfillment services, consumer promotions, rebates, print management, facility management, business intelligence and decision support tools. Each solution is designed to reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience at every touch point of their clients' marketing campaigns. Archway is ranked on the Inc 5000 list of fastest growing private companies and has 1,500 employees and 3.5 million sq. ft. of distribution space in 13 major metropolitan areas in North America. For more information, visit

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Society of Marketing Professional Services

The Society for Marketing Professional Services ( represents a dynamic network of more than 6,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty construction firms located throughout the United States and Canada. The Society and its 50+ chapters benefit from the support of 3,700 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors. SMPS’ mission is to advocate for, educate, and connect leaders in the building industry. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry. For more information, visit

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Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Effective inventory management and improved store-level performance have helped the company sustain the downturn and achieve improved sales and profit.