MAPPING + TRACKING
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations
Based on the findings of the Marketing Supply Chain Institute study, Define Where To Streamline, marketers have yet to audit or map their own supply chain procedures to identify areas for improvement, even though many understand a streamlined process would bring greater savings, efficiency and an accelerated go-to-market strategy. Through the research, four key areas of challenge emerged: Management of Obsolescence and Print On Demand Strategy, Delivery of Customer Experience, Enhancing Improve Speed to Market, and Efficient Sales Enablement. Each of these areas will be explored in a series of papers from the Marketing Supply Chain Institute in a new program, Mapping+Tracking the Optimized Marketing Supply Chain.