MAPPING + TRACKING

MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.

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FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.