MAPPING + TRACKING
MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.
"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.
"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.
Articles
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June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more » -
October 25, 2010 - Packaged Goods Suffering From Dearth of Innovation by Jack Neff , Advertising Age
Packaged goods are supposed to be recession-resistant staples people can't do without. Yet things have been different in this recession. People have proven they can do without, or at least spend less. The downturn hit household and personal-care products harder than expected last year, and the rebound this year has been weaker than many expected. Read more » -
October 19, 2010 - Panera Bread: Making Dough Despite Tough Times by Ken Bruno, Forbes.com
Forbes first profiled Panera Bread Co. and its chairman Ron Shaich back in November 2000, when the company had begun making waves in the emerging fast casual restaurant industry. Shaich told Forbes then that he thought that his idea would bring him success, but that he had to be realistic about his chances. Read more » -
October 18, 2010 - CMOs: Stake A Claim On A System of Accountability by Michael Brunner, Forbes.com
The CMO Council since 2007 has noted through various reports that the top service clients want from their agencies is improved quantification and measurement of results. Read more » -
October 15, 2010 - For Kellogg’s, Dell, and P&G, “purpose” takes brands to the next level by Allen Adamson, BrandSimple Blog
I don’t know if life in general is making us wax more philosophical these days, but it seems that those in the marketing business are doing so, as evidenced by the increasing use of the word “purpose,” as in “what is our brand’s purpose in peoples’ lives?” Now, purpose is not a new concept in brand building. Read more » -
October 15, 2010 - Creative for Carl's Jr., Hardee's in Play by Maureen Morrison and Rupal Parekh, Advertising Age
CKE Restaurants is reviewing creative duties on both the Carl's Jr. and Hardee's brands, currently handled by Los Angeles-based Mendelsohn Zien. The marketer is handling the pitch process itself, and only three shops are participating, including the incumbent. Read more » -
October 14, 2010 - P&G: Focusing on People–Not “Consumers”–And Acts of Kindness by Melanie Wells, Forbes.com
P&G, the packaged goods behemoth, has come out the recession with the realization that people—Pritchard used that term repeatedly instead of “consumers,”—want to know what’s behind the brands they buy and the companies that make them. Read more » -
October 10, 2010 - Retailers Team Up Against Amazon.com by Nikki Waller, Wall Street Journal
Several dozen U.S. retailers are banding together to take on Amazon by striking at one of online shoppers' biggest concerns: shipping costs. And that competition could be a money-saving boon for holiday shoppers. Read more » -
September 17, 2010 - Creative Capitalism: Branding Lessons from Newman's Own by Allen Adamson, Forbes
It would be hard to find anyone who doesn't think Paul Newman was a super movie star. It would also be hard to find anyone in the marketing business who doesn't think Paul Newman was a super branding guy. Read more » -
August 17, 2010 - Shrink-wrapped packs serve floor sample converter by Anne Mohan, GreenPackage.com
Sierra Group increases line speed 400%, reduces material costs 40%, and eliminates 1 million corrugated cases with transition to shrink packaging for its flooring samples. Read more » -
August 4, 2010 - Western Refining, Seahawk Drilling: Reconciling Valuation to Expected Future Outcomes by Amit Chokshi , Seeking Alpha
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years given the reining in of US households. Order too much of a product and risk an inventory write-off which results in a charge against earnings in the following quarter. Conversely, order too little off a popular product and you lose out on crucial sales that can leverage earnings during a key selling period for the year. Read more » -
August 1, 2010 - The Marketing Solution Where Everybody Wins by Daniel Defino, QSR Magazine
Gone are the days of purchasing smaller volumes of printed materials to avoid the expense of warehousing them. Online marketing management systems offer digital printing technologies and multichannel output capabilities, making it possible to print targeted, full-color materials at smaller quantities, which means less inventory and waste. Read more » -
July 29, 2010 - Add Analytics, Reduce Marketing Waste by Mark Smith, DirectMarketingIQ.com
This article explains how reaching out to the right customers with the right message is critical to the success of any marketing campaign, and by incorporating customer analytics into their strategy, marketers are able to target only the right customers, in turn ensuring a higher campaign ROI and reducing the amount of wasted resources. Read more » -
July 28, 2010 - "The Terminator" is Stopping our Demand Planning & Forecasting Education Are we Prepared? by Alan Milliken, Institute of Business Forecasting and Planning
We must constantly remind ourselves that “process” takes precedence over “technology” and technology should be designed to enable best practices. During the e-revolution many of the process best practices were first identified by those designing demand planning software. Read more » -
July 27, 2010 - Unilever reducing package waste, adding consumer, business benefits by Jim GeorgePack, PackagingWorld.com
The consumer products giant is building quantifiable eco-friendly benefits into its package designs. The results also are measurable at the shelf and on the bottom line. Read more » -
May 1, 2010 - Demand forecasting reduces guesswork in supply chains by , The Manufacturer
Traditional demand planning systems give an indication of average sales of products for this time of the year, but don’t necessarily leverage current information in the supply chain — including customer inventories, point of sale and other information. Read more » -
April 28, 2010 - 3 Ways Online Print Management Helps Reduce Costs and Waste by Daniel Defino, targetmarketingmag.com
Marketers today are seeing their budgets shrink as management's expectations expand. We all must look for ways to improve efficiencies—and this means finding ways to create an efficient pipeline for all types of printed marketing materials, with reduced costs and production time, no inefficiencies, and increased customer loyalty and satisfaction. Read more » -
April 13, 2010 - Forecasting and total supply chain inventory by Andrew Tolve, eyeforpharma.com
Inventory build-up by downstream customers can lead to significant setbacks for a pharmaceutical company: an underestimate of quarterly ex-factory sales, an overestimate of demand trend, short-term stock-outs or backorders. Read more » -
October 13, 2009 - It pays to plan ahead by Mike Richardson, Aerospace Manufacturing
Mike Richardson discovers that while the importance of planning against the threat of obsolescence cannot be overstated enough, who within the organisation is responsible? Read more » -
November 11, 2008 - How to Reduce Material Waste by David Butcher, Thomasnet.com
This article focues on reducing material waste means greater resource efficiency, less pollution and more profits. Read more » -
February 21, 2008 - Reducing food packaging waste by , ODE Magazine
This article explains how food packaging is a big problem in North America as well as elsewhere around the world, with landfills filling up and recyclers facing a glut of wasted materials to process. Read more » -
April 1, 2007 - Lean six sigma to reduce Excess and Obsolete Inventory by James W. Martin, isixsigma
Excess and obsolete inventory write-offs are chronic supply chain problems costing businesses billions of dollars each year. Lean Six Sigma can be effective in eliminating root causes, and thus preventing costly year-end reductions in inventory. Read more » -
November 15, 2006 - Avoiding the Cost of Inefficiency: Coordination and Collaboration in Supply Chain Management by , knowledge@wharton
The elements of coordination and collaboration in supply chain management range from the very basic concepts of communication to the most sophisticated technology and electronic data interchange available, as well as managing or tracking everything from purchase orders to physical logistics of inventory and tracking the flow of funds among business partners. Read more »
FACTS & STATS
Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.
ARTICLES
Following the footprints · The Economist
Packaged Goods Suffering From Dearth of Innovation · Advertising Age