Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.


  • Lean Six Sigma Logistics: Strategic Development to Operational Success
    Inventory is no longer considered an asset, and strategies need to be in place to operate with minimal amounts of it. Lean Six Sigma Logistics illustrates how to integrate Lean, Six Sigma and Logistics into a cohesive process that will help eliminate unnecessary inventories through disciplined efforts to understand and reduce variation, while increasing speed and flow in the supply chain. Read more »
  • Supply Chain Management: A Logistics Perspective
    The text demonstrates practical application of supply chain management through new and updated "On the Line" boxed features, which are applied examples that provide students with hands-on managerial experience of the chapter's topics. Revised and expanded "Supply Chain Technology" boxes throughout the text help students relate technological developments to supply chain management concepts and logistics practices. Read more »
  • Supply Chain Logistics Program for Warehouse Management
    A Supply Chain Logistics Program for Warehouse Management details the concepts, applications, and practices necessary for the successful management of a WMS program, including the selection and adoption of the right software.Taking a process approach to a generic warehouse and its workings, the authors trace a product’s life cycle from its receipt at a warehouse, through its outbound shipment, and to its eventual return. Read more »
  • Build-to-Order & Mass Customization; The Ultimate Supply Chain Management and Lean Manufacturing Strategy for Low-Cost On-Demand Production without Fo
    This book will show how to: Build any product, standard or mass-customized, on-demand without forecasts or inventory. Simplify supply chains to resupply spontaneously, rather than trying to manage complex supply chains that order and wait for parts. Achieve substantial cost advantages from eliminating inventory and many overhead costs. Revolutionize company business models with evolutionary self-supporting steps for dramatic growth of revenue and profits. Read more »
  • Operations Management: Critical Perspectives on Business and Management
    This collection is international in scope, and addresses the four key areas of the subject: The foundations of operations management, the interaction between operations and strategy, the role of technology, and "Japanization"" and ""Just-in-time"" techniques." Read more »


Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.