MAPPING + TRACKING

MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.

Videos

Simon MacGibbon, SVP Marketing, The Sports Authority
Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country. The complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting. Watch »
Aaron Carpenter, VP of Marketing and Consumer Insights, The North Face
Aaron Carpenter works where adventure meets demand generation. The CMO Council got a glimpse into his world where stories of climbs, treks and outdoor endeavors transform into in-store experiences that inspire customers and drive business. Watch »
Retail Cost Savings Case Study
David Lane, Chief Operating Officer of Terlato Wines International (www.terlatowines.com), discusses the benefits of outsourcing the operations of their Marketing Supply Chain. Terlato has a global portfolio of 50 brands from a host of world-class wine producers and presently markets more than one out of eight bottles of wine over $14 sold in America. NVISION is a division of North American Corporation. To learn more visit us at www.nvision-nac.com Watch »
CMO Council Recommends Auditing Your Marketing Supply Chain to Identify Cost Savings
NVISION (www.nvision-nac.com) a division of North American Corporation and the CMO Council (www.cmocouncil.org) present an executive perspective on the key issues and challenges facing today's CMO. Between budget demands and new calls for efficiencies and effectiveness across the marketing mix, marketing has never been more challenges to reduce cost, improve and optimize. Liz Miller, VP of Marketing Programs & Operations for the CMO Council and Mike Perez, Vice President of Marketing and Business Development from, NVISION share their views and insights in this video segment. To learn more about how to audit, optimize and improve Marketing Supply Chain Operations, visit www.NVISION.com for more information. Watch »
James Cornell, CMO Prudential Retirement
James Cornell, Chief Marketing Officer of Prudential Retirement, discusses the benefits of undertaking a complete assessment of your Marketing Supply Chain. Prudential Retirement delivers retirement plan solutions for public, private, and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. NVISION is a division of North American Corporation. To learn more visit us at www.nvision-nac.com Watch »
Define Where to Streamline Expert Perspectives
The CMO Council (www.cmocouncil.org) presents a Marketing Supply Chain Institute executive perspective on the key issues and challenges facing today's CMO. Between budget demands and new calls for efficiencies and effectiveness across the marketing mix, marketing has never been more challenges to reduce, improve and optimize. Liz Miller, VP of Marketing Programs & Operations for the CMO Council and Mike Perez, Vice President of Marketing and Business Development from Marketing Supply Chain experts, NVISION (www.nvision-nac.com) share their views and insights in this video segment. To learn more about how to audit, optimize and improve Marketing Supply Chain Operations, visit www.marketingsupplychaininstitute.org for more information. Watch »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.