MAPPING + TRACKING

MAPPING+TRACKING THE OPTIMIZED MARKETING SUPPLY CHAIN
Driving Improvements in Marketing, Planning, Forecasting and Allocation in Marketing Supply Chain Operations.

"Mapping + Tracking the Optimized Marketing Supply Chain," will address the key issues and challenges marketers face in the planning, forecasting and mix modeling in the marketing supply chain operational process.

Articles

June 2, 2011 - Following the footprints by , The Economist
Environment: Carbon-footprint labels, which indicate a product’s environmental impact, are quietly spreading. Consumers may not have noticed them yet, but there is a lot going on behind the scenes Read more »
October 25, 2010 - Packaged Goods Suffering From Dearth of Innovation by Jack Neff , Advertising Age
Packaged goods are supposed to be recession-resistant staples people can't do without. Yet things have been different in this recession. People have proven they can do without, or at least spend less. The downturn hit household and personal-care products harder than expected last year, and the rebound this year has been weaker than many expected. Read more »

Blogs

Spend Management Solutions for the Healthcare Industry: An Industry Assessment
Dr. Robert Handfield, Bank of America University Distinguished Professor of Supply Chain Management in the North Carolina State University College of Management, has launched a blog - Supply Chain View from the Field - in which he discusses current trends and developments in the field of supply chain management and operations Read more »
Supply Excellence: Next Generation Strategies for Supply Management
SupplyExcellence is the first blog dedicated exclusively to fostering and accelerating supply management excellence. To this end, we will profile supply strategies, best practices, and case studies to help companies of all sizes and industries accelerate results and drive continuous improvements in global supply management performance. We will also provide a unique, objective, and interactive forum for procurement and supply management executives to identify and share best practices on all aspects of supply management. Read more »

Facts & Stats

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
Source: Seeking Alpha
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.
Source: Seeking Alpha

Books

Lean Six Sigma Logistics: Strategic Development to Operational Success
Inventory is no longer considered an asset, and strategies need to be in place to operate with minimal amounts of it. Lean Six Sigma Logistics illustrates how to integrate Lean, Six Sigma and Logistics into a cohesive process that will help eliminate unnecessary inventories through disciplined efforts to understand and reduce variation, while increasing speed and flow in the supply chain. Read more »
Supply Chain Management: A Logistics Perspective
The text demonstrates practical application of supply chain management through new and updated "On the Line" boxed features, which are applied examples that provide students with hands-on managerial experience of the chapter's topics. Revised and expanded "Supply Chain Technology" boxes throughout the text help students relate technological developments to supply chain management concepts and logistics practices. Read more »

White Papers

Finding the Right Strategy for Business Process Integration
IDC demand-side research shows that business process improvement consistently ranks as the leading objective of enterprise application buyers, a view shared by both IT and line-of-business (LOB) managers. The maturing of process automation technologies supports the enterprise goal to extend processes beyond the scope of today's best-of-breed applications and enterprise application suites. Read more »
Supply Chain Dynamics in Asia
Supply chain management in Asia is a relatively new topic but is a key challenge for all Asiabased manufacturers and traders trying to integrate into the “global market.” The purpose of this paper is to describe key supply chain issues faced in Asia. Read more »

Videos

Simon MacGibbon, SVP Marketing, The Sports Authority
Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country. The complexity of the retail sporting goods industry, coupled with the regional specificity it demands, makes marketing their stores both challenging and exciting. Watch »

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.
One thing to note is that many mall-based retailers have largely made their IT infrastructure upgrades and supplier changes over the past two years, leading to streamlined corporate costs and supply chains. This means that the real driver for earnings lies mostly in merchandising and inventory management.