Define Where to Streamline Expert Perspectives »


James Cornell, CMO Prudential Retirement »

Facts & Stats

Nearly 90% of marketers surveyed said they still feel the affects of the recession and 75% said the recession has hurt their business.

Email marketing services provider Silverpop surveyed 300 email marketers in November and found 36% of them didn't think the recession would end anytime soon, although only a fifth thought the economy wouldn't improve before the fourth quarter of 2010.

Four out of ten marketers reported that their email budgets in 2010 would increase but 47% said their budgets would stay the same.

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News & Articles

Email marketers remain cautious for 2010 • Haymarket Media
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Change in Social Marketing Budget from 2009 to 2010, by Industry Sector • MarketingShepra LLC read »

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Define Where to Streamline
Making Marketing Supply Chains More Efficient, Agile and Enviro-Friendly

With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they source, select, manage, unify and align vendors, suppliers and service providers on strategic, creative, content, media, talent, distribution and production levels. Define Where to Streamline is the first step in a process to benchmark, analyze and provide a report card on the state of marketing supply chain management practices, as well as highlight the business benefits, productivity gains and risk reductions to be achieved by embracing a standardized Marketing Supply Chain Model.

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